GENCapital Advisory Partners is a wealth management firm offering investment management, financial planning and business advisory services for individuals, families and organizations. The firm was founded on the belief of providing objective, transparent, and knowledgeable financial advice because it is the right thing to do.

We are advice-based, client-centric advisors who prefer to sit on the same side of the table with you as a valued customer. With a concierge approach, extensive resources and generations of experience, we go beyond traditional investment strategies and partner with you to deliver a plan customized to your goals. Based in Atlanta, Georgia, our team of qualified and reliable professionals is committed to developing long-term relationships and building your wealth for generations.