ATLANTA, GA, OCTOBER 12, 2017 – GENCapital, a wealth management firm, is proud to announce a partnership with SoFi, a finance and lending company. In addition, GENCapital celebrated its one-year anniversary in September. The wealth management firm was founded on the belief of providing objective, transparent, and knowledgeable guidance consistent with the highest fiduciary standards and practices.

The SoFi partnership provides GENCapital with the opportunity to offer its clients a suite of lending products including mortgages, personal loans, student loan refinancing, and more.

“A number of our clients have expressed interest in mortgages, student loan refinancing, and other lending options,” said GENCapital Partner and Senior Investment Advisor Jeff Buice. “Through our partnership with SoFi, GENCapital can refer clients to a reputable finance company to service those needs.”

SoFi is a new kind of finance company taking a fresh approach to lending. According to SoFi, “from unprecedented products and tools to faster service and open conversations, we’re all about helping our members get ahead and find success. Whether they’re looking to buy a home, save money on student loans, ascend in their careers, or invest in the future, the SoFi community works to empower our members to accomplish the goals they set and achieve financial greatness as a result.”

GENCapital’s clients can learn more about SoFi and the products offered as well as apply through the digital lending platform for each of the products by visiting

GENCapital is advice-based and client-centric, assisting clients with portfolio investments, retirement planning, banking options, and many other additional wealth management considerations. The firm has a team of qualified and reliable professionals committed to developing long-term relationships and building wealth for generations.

For more information and the latest on GENCapital, contact us, connect with GENCapital on LinkedIn, or call (404) 891-6970.

GENCapital is a wealth management firm offering investment management, financial planning and business advisory services for individuals, families and organizations. With a concierge approach, extensive resources and generations of experience, we go beyond traditional investment strategies and partner with you to deliver a plan customized to your goals. Based in Atlanta, Georgia, our team of qualified and reliable professionals is committed to developing long-term relationships and building your wealth for generations.

For more information, contact us.

Katy Walker
Walker Group
(770) 880-3189

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